Are you ready to give sticker marketing a try? That’s great. But now, you are probably wondering what the next step will be: should you create your own stickers or is it better to get them custom printed?
In this article, we will answer exactly this question. There is no straightforward answer to this. The best process for you depends on your sticker needs, expectations, and experience.
Read on to find out when it is best to print stickers at home and when you should reach out to a professional printing company.
- The cost per sticker
Sticker printing equipment can be expensive. Especially if you are new to the world of sticker making, or just want to give it a try, there are a few pieces of technical equipment that you require.
Among these are a digital desktop printer, the right sticker printing material, and a cutting machine depending on the shape of sticker you are after.
Now, if you are looking for a white base in a traditional round or square shape, you will easily find exactly what you need on Amazon. There are many pre-cut sticker sheets you can choose from. A simple desktop printer will do a great job as well.
However, if you want a more extraordinary look, you are often better off reaching out to a professional printing company.
- The choice of materials
Professional printers hold a great stock of different sticker materials. This means that you can give specific materials a try without having to commit. Most of them also offer free material samples, allowing you to get up close and personal with your options.
It is worth having a look at the materials on offer. You can create anything from glitter, gold or silver, to a holographic sticker.
If you already know which materials work best for you, and you are not interested in trying out new looks, it can work out cheaper to order your material of choice and print your stickers at home. Keep an eye out for bulk discounts.
- The time it takes
Do you want to invest in stickers for your business? Or maybe your wedding? Are you working with a tight deadline? Either way, your time is valuable and probably spread thin.
The beauty of choosing a professional supplier of custom stickers is that you get the best of both worlds: you can create your own design and leave the printing to the experts. This means you can invest your time in more valuable tasks.
On the other hand, outsourcing a task always comes at a risk. If you are working under a deadline, double-check the lead times advertised. Even the best sticker will be of no use to you if it arrives too late.
If you are already a homemade sticker pro, printing stickers at home will be super easy for you. However, if you are just starting out, are working with a limited budget, or want something that is a little different, a professional sticker printing service can often be the smoothest way to get great custom stickers. Have a look right here to find your custom sticker printer of trust.
What is your experience? Are you team DIY or professional sticker printer? Let us know in the comments below.