Technology

4 Signs That You’ve Chosen the Right Franchise Brand Marketing CRM Solution

Offering franchises with assigned territories is a lucrative arrangement for all parties concerned. As the franchisor, you have the chance to build a presence in more communities. Franchisees have the opportunity to build their businesses while having support from you. In order to keep things in order, making use of the right type of franchise brand marketing CRM product is a smart move. Here are some of the signs that you chose the right product.

An Easily Populated Franchise Sales Website

As part of the process, the CRM came with templates to use for your franchise sales website. All the basic elements are there; that it needs is your content. The right product will make the process of adding your images, logos, trademarks, and other types of content fast and simple.

You can even move elements around to create the look that you want. This makes it all the easier to adapt the website template to fit in with what matters in your particular field. The result is a site that’s professional, presents your franchise opportunity in a positive light, and serves you well for a long time.

Website Templates For Your Franchisees

The templates don’t stop there. Your CRM product also has templates that your franchisees can put to good use. They can easily use them to create home pages, landing pages, blogs, and any other type of page that they want.

This makes it possible to strike the perfect balance between appealing to the local territory while ensuring continuity with the brand itself. That’s a combination that’s likely to inspire confidence and help drive new business to the franchisee.

Accurate and Complete Histories of Inbound and Outbound Communications

Thanks to the features included in the CRM product, tracking inbound and outbound communications is simple. This is especially true when the calls are made using programs residing on a laptop, a tablet, or a smart phone. The solution for franchise brand marketing is capable of noting the date, time, parties, and duration. This makes it all the easier for you to fill in the remaining details.

Think of this as wonderful way to keep track of how you communicate with franchisees, or even those who are keenly interested in owning a franchise. Those histories can also be the basis for scheduling future meetings online, in person, or whatever way is required.

Sales Funnel That Updates in a Timely Manner

The CRM sales funnel provides an easy way to track where things stand with anyone who is interested in becoming a franchisee. The data saved in the funnel can include facts like a profile of the potential franchisee, financial data, compliance with franchisor requirements, and the acquisition of real estate that will be the location for the franchise operations.

At a glance, you will know who is now a fully-licensed franchisee, who has a few steps left to complete, and even who needs more attention in order to motivate them to move forward. Think of this as a great way to bring your efforts to secure more qualified franchisees a little more organization.

Check into this type of CRM solution today and see what you think. Try out a product or two and test all of the features. It won’t take long to find the one that works best for you.

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